need speed and complexity for above problem
Complexity Actual scale Non-dimensional (standardized) scale Example for Sabre R&D Calculations -25 Lowest 7 -25 What actual Complexity value should we choose for a new R&D if we want to position our new product at "+18" on the non-dimensional Complexity scale (from perceptual map, to the ideal need of the Epsilon market)? 0 78.5 Highest 150 +25 +18 (-25) X-7 +25 (-25) 150-7 = +18 (-25) X-7 50 143 X= 7+ +18-(-25) (150-7)=7+x 143 - 129.98 50 Middle Point (7+150)/2=78.5 0 +18 X=7 +25 150 The above is the formula you can use in Excel, where +18 is the ideal preference level for the target market on the non-dimensional scale, and 7 and 150 are the two ends of the Complexity acale. You can change 7 and 150 to the actual ending points of other product attributes to customize your formula. And you can change +18 into any other point on the non-dimensional scale for your attribute to meet your conversion needs. Page 44 of the online student guide has more information on how to do these calculations. AutoSave OFF 2 C @Question 11 - Saved to my Mac - Draw Design Layout References Tell me A/. Styles Home Paste Insert Page 1 of 1 A. Font Speed - Paragraph 155 words 23- 20- 15 10 5- 0. -10- -15- 20- wy MUH D -10 Dictate Sensitivity Aca W 10 Editar wwwwww. Focus 3 E 15 21 24 Land 110 Sag Share For this question, you're a part of the Green company (let's say it's a real company in this case) that competes in a Sabre market as we know it from our class experience. Upon seeing this perceptual map, your company's CEO immediately recognizes the strategic opportunities of designing two new products (new R&Ds) for segments 2 (Beta) and 5 (Epsilon), respectively Gara-Gr 4.1. Use the general calculation rules given in the Sabre to determine the best attribute levels, as expressed in their original (unstandardized) scales, for both speed and complexity for both of your new R&Ds. Both attributes are highly important to the customers' purchase decision- making. Briefly show your calculation process. Use your own hest judgment: to determine the ideal points on these two attributes for the two segments from reading this figure. The ranges of the original attribule levels for speed and complexity, are 57 to 156 (for speed) and 32 to 89 (for complexity) Comments +100% Complexity Actual scale Non-dimensional (standardized) scale Example for Sabre R&D Calculations -25 Lowest 7 -25 What actual Complexity value should we choose for a new R&D if we want to position our new product at "+18" on the non-dimensional Complexity scale (from perceptual map, to the ideal need of the Epsilon market)? 0 78.5 Highest 150 +25 +18 (-25) X-7 +25 (-25) 150-7 = +18 (-25) X-7 50 143 X= 7+ +18-(-25) (150-7)=7+x 143 - 129.98 50 Middle Point (7+150)/2=78.5 0 +18 X=7 +25 150 The above is the formula you can use in Excel, where +18 is the ideal preference level for the target market on the non-dimensional scale, and 7 and 150 are the two ends of the Complexity acale. You can change 7 and 150 to the actual ending points of other product attributes to customize your formula. And you can change +18 into any other point on the non-dimensional scale for your attribute to meet your conversion needs. Page 44 of the online student guide has more information on how to do these calculations. AutoSave OFF 2 C @Question 11 - Saved to my Mac - Draw Design Layout References Tell me A/. Styles Home Paste Insert Page 1 of 1 A. Font Speed - Paragraph 155 words 23- 20- 15 10 5- 0. -10- -15- 20- wy MUH D -10 Dictate Sensitivity Aca W 10 Editar wwwwww. Focus 3 E 15 21 24 Land 110 Sag Share For this question, you're a part of the Green company (let's say it's a real company in this case) that competes in a Sabre market as we know it from our class experience. Upon seeing this perceptual map, your company's CEO immediately recognizes the strategic opportunities of designing two new products (new R&Ds) for segments 2 (Beta) and 5 (Epsilon), respectively Gara-Gr 4.1. Use the general calculation rules given in the Sabre to determine the best attribute levels, as expressed in their original (unstandardized) scales, for both speed and complexity for both of your new R&Ds. Both attributes are highly important to the customers' purchase decision- making. Briefly show your calculation process. Use your own hest judgment: to determine the ideal points on these two attributes for the two segments from reading this figure. The ranges of the original attribule levels for speed and complexity, are 57 to 156 (for speed) and 32 to 89 (for complexity) Comments +100%
