Question
Need suggestions for how to plan positioning for an event planning business. How does price-based, life-style based, characteristics (interests) based and quality based position apply
Need suggestions for how to plan positioning for an event planning business. How does price-based, life-style based, characteristics (interests) based and quality based position apply to positioning in market plan?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
