Question
NEED URGENT! Marketing What is the net promoter score if 40% of customers are promoters and 10% passives? a. None of the above. b. There
NEED URGENT! Marketing
What is the net promoter score if 40% of customers are promoters and 10% passives? a. None of the above. b. There is insufficient information to answer the question. c. 10 d. 90 e. 50
Is it true or false that the question "Would you describe this as a brand that provides good value for money?" measures awareness? a. True. b. False.
Is it true or false that the question "How likely is it that you will purchase this product" measures usage? a. True. b. False.
In the example for awareness metrics discussed in the lecture, what metric is the most appropriate for the brand 'Great Wall ?
a. Total unprompted brand recall b. None of the above c. Top of the mind recall d. Prompted brand recognition
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