Needed to transition to become environmentally sustainable, provide enhanced health, and ensure good food was available for all people.' MICHAEL MCCAIN Long-time president and CEO of MLF, Mccain was born in New Brunswick to a family that was known internationally for having built Mccain Foods, a global powerhouse that produced frozen French fries and other foods. He had worked in the family business from a young age, eventually becoming president and CEO of US operations. In 1995, Mccain left the family business, along with his father and brother, and invested significantly in MLF, a publicly traded company, which gave him a large ownership stake. In contrast to many organizations that often saw rapid turnover at the senior management level, Mccain had provided strong continuity, remaining at the helm for 25 consecutive years.

Additional comments: Based on this case, please answer the following questions:  -What is the purpose of the business?  -How do organizations typically view their responsibilities to societal or environmental goals?  -What are the pros and cons of MLF making sustainability its core purpose?