Question
Nerds Galore (couldn't resist this case because of the name of the company) is another case presenting a situation all too common in business situations.
Nerds Galore (couldn't resist this case because of the name of the company) is another case presenting a situation all too common in business situations. Incomplete information seems to the normal operating situation for many companies. This can result in delay in making decisions. As we know, risk management deals with uncertainty and incomplete information creates uncertainty.
Questions:
- How do you handle uncertainty in the information you have been given? How does this translate to real-world situations where not all answers are available?
- What were some of the risk sources that emerged repeatedly in evaluating the risks?How is this helpful?
- How would this risk assessment aid in the decision on whether or not to proceed with the new HR strategy?
Nerds Galore
ROB QUAIL, BASc
Director, Enterprise Risk Management, Hydro One Networks Inc.
Nerds Galore (NG) is a Canadian service company with 1,000 employees working out of offices in 12 Canadian cities; the head office is in Edmonton, Alberta. NG provides full-service information technology (IT) support to small and medium-sized Canadian businesses, including help desk, on-site troubleshooting, security, network setup and support, backup services, wireless networks, hardware and software procurement, and website design and hosting solutions.
Nerds Galore was formed in 2000 in the garage of its founder, Jeeves Stobes. NG has enjoyed strong growth in its segment and has an excellent reputation with its customers. In the beginning, NG focused on a particular customer subsegment, small start-up businesses, especially on low-tech businesses such as boutique services. Lately its strategy has shifted more to midsize customers (which have deeper pockets and less chance of going broke) with more sophisticated technology needs. Recently there have been problems for NG.
There has been steady decline in customer satisfaction, as shown in Exhibit 27.1.
Following a thorough investigation and follow-up with many of NG's key customers, the Executive Team has concluded that the main cause of this has been high internal staff turnover, leading to gaps in customer services and service continuity. Indeed, staff retention has been an issue, as shown in Exhibit 27.2.
To continue to provide strong customer service, it is critical that team members are competent in the latest technology, and yet turnover has approached 20 percent in three recent years. This is a particular problem for NG because of its high focus on customer service; new staff receive extensive and costly training in NG's customer service and cross-selling approaches. The company's pay package is competitive but not at the very top; instead, NG uses its reputation for excellent customer relationship and staff development to attract motivated staff. Note that it's well known that one of NG's competitors was recently raided by a large systems integration firm and lost most of its network management technical staff in a single quarter. NG has been having a particularly difficult time retaining staff in the larger urban centers and other technology hubs in Canada where there are more competitors and the competitors generally pay more.
Despite the fact that customer satisfaction has been declining, the Executive Team did note that revenue numbers have not suffered; in fact, they have
% very satisfied 96 94 92 90 88 86 84 82 80 2008 2009 2010 2011 2012 2013
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