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Nestl introduced Butterfinger Peanut Butter Cups, and sales in the peanut butter chocolate candy category increased. This is an example of: competitive impact. net impact
Nestl introduced Butterfinger Peanut Butter Cups, and sales in the peanut butter chocolate candy category increased. This is an example of: competitive impact. net impact on own margins. legitimizat
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Management
Authors: Michael A. Hitt, Stewart Black, Lyman W. Porter
3rd edition
132553287, 978-0132553285
