1. Nestle (Ghana) is experiencing a sales decline in their leading brands. The company does not understand what the problem(s) might be. Nestle (Ghana) has contacted you for a marketing research intervention. Fully discuss the various alternatives available to you in diagnosing and defining the problem(s) the company is facing, clearly indicating how you will use these techniques to define the problem(s).
2. Using the six stages of the marketing research process, answer appropriately