Nestle is coming up with a new product that targets kids in the US. This product is honey yogurt that is contained in a tube that children can sin from. (Note, for this question, you will need to provide as much detail as you can for each of the points below)

1) What specific characteristics of the target market segment (kids in the US) did Nestle consider when developing their honey yogurt product? (define your target market in detail - you need to make sure it is in-depth and you have described your target market adequately)

2) How does Nestle plan to differentiate their honey yogurt product from other similar products on the market that are also targeting kids? (Create a positioning strategy with a positioning statement)

3) How do they plan to communicate this positioning to their target market? (Based on your answers to the above 2 questions, design a communications strategy - do not forget to incorporate your measurable objectives first and then suggest the tools that would be necessary to use to reach these objectives - List at least three tools).