Question
Nestle is one of the most well-known brands in the world for its brand equity. Its brand equity is usually categorized by the target segment
Nestle is one of the most well-known brands in the world for its brand equity. Its brand equity is usually categorized by the target segment and market, which include cereals, coffee, chocolate and much more.
A. What is brand equity? Why does Nestle have a strong brand equity? (12 marks)
B. Discuss the advantages for Nestle for having a strong brand equity (18 marks)
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The Repo Handbook
Authors: Moorad Choudhry
1st Edition
0750651628, 978-0750651622
