Question
Nestle is to pursue an FDI in New Zealand. The analysis should combine the PESTLE findings on the country with the SWOT analysis on Nestle
Nestle is to pursue an FDI in New Zealand. The analysis should combine the PESTLE findings on the country with the SWOT analysis on Nestle to demonstrate why the proposed FDI is likely to be a success. Establishing clear links between your PESTLE and SWOT analyses to your proposed FDI project is an essential part of this assignment.
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
