Question
Netflix has initiated a staged approach to going global, entering one or two international markets at a time, in an attempt to ensure that its
Netflix has initiated a staged approach to going global, entering one or two international markets at a time, in an attempt to ensure that its positioning and offers align with each market's demands and regulations. Discuss some of the challenges the company faced with this strategy.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
