Netflix has teamed up with Target in North America to launch a raft of merchandise to celebrate the debut of the second season of its cult-hit "Stranger Things." Bingeworthy highlights from Target's new collection include loungewear for men and women featuring the show's characters, as well as phrases like "What Would Barb Do?", homewares like a Hawkins Middle School AV Club mug, Funko Pop! figures of Eleven with Eggos, a Demogorgon, Joyce, Barb and other popular characters, and collectible action figures starring Eleven, Lucas, Mike, Dustin, Will and a Demogorgon. For fans who want to experience "Stranger Things" as if they were in the 1980s, Target will release the first season on Blu-ray/DVD with VCR-inspired packaging. The retailer will also launch a "Stranger Things" soundtrack packed with hits from The Police, The Bangles, Duran Duran, and more. 

On the strength of this information only, what is Netflix's apparent growth strategy?