Netflix, Inc. The Mouse Roars Back:

Question 1: Consider Netflix. Assess its efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant?

Question 2: Can you suggest any changes to its marketing program?

Question 3: Consider the streaming product category. Examine the histories of three of the leading brands in the category over the last 5 years. How would you characterize their efforts to reinforce or revitalize brand equity?

Question 4: Research current trends in the streaming industry. Project how you anticipate the streaming industry to look 5 years from today. Who will win, lose, hang on? How will the industry competitive landscape look?