Netflix is a B2B company that understands their customers and provide a service that sets the company apart from others. Netflix is a streaming service that offers a variety of television shows, movies, and original shows. Customers can pick from 3 different levels of membership that can be paid by a monthly subscription. Streaming companies like Netflix are very strong among users since they can access their sites from any location. Netflix continues to create new original shows and bring back popular ones which creates customer loyalty.  The segmentations of Netflix are geographic, demographic, behavioral, and psychographic.

Geographic segmentation

• Region - over 190 nations
• Density - worldwide
• Age - 5 and older
• Gender - males and females

Demographic segmentation

• Netflix provides programs to customers of all ages
• 57% are female viewers and 43% are male viewers
• 26% of viewers range between 18-29
• 11% and 27% of viewers range between 45-54

Behavioral and psychographic segmentation

• Brand loyalty
• Lifestyle
• Personality
• Disposable income - many young users still live at home

They are clearly focused on consumers but how do they engage businesses?  

What are the implications of the segmentation bullet lists you provided?