XYZ is an e-commerce miracle: Its sweatshirts, t-shirts, and polo shirts, almost entirely sourced and produced in New York and sold only via the web, are comfortable, flattering, durable, and popular with a fanatical fan base. CEO John Smith says its business has tripled each year since its launch in 2015. The company's products routinely sell out and can be back-ordered for weeks. And Slate spoke for many fans when it called American Hulk's primary product "the greatest hoodie ever made.

1- " Identify two market segments you think XYZ should target with their hoodie product; for each segment, describe their profile using market segmentation variables. 

2-  Write a positioning statement for American Giant that is targeted to one of the segments you just identified. 

3- Other than competition, what factors might cause American Giant to reposition its product?