Netflix obtains paying subscribers through unique deals like bundles and discount. Here are numbers to use in order to calculate metrics for this assignment: Customers pay $12.99/month for a subscription Cost to acquire and maintain each subscriber = $99 Annual Retention rate = 60 percent Annual Discount rate = 10 percent. Calculate CLV

Use these metrics as assumptions for Netflix's spend per channel: PPC: $60m Social media ads: $175m Original content creation: $300m Public relations and events: $75m Email marketing: $50m And assume these numbers for total conversions per channel: PPC: 500,000 Social media ads: 2.3m Original content creation: 2.8m Public relations and events: 200,000 Email marketing: 300,000. Calculate the CPA of all given channels.

With this data, make a recommendation for a marketing mix. Allocate a marketing budget and content creation budget to optimize the spending among marketing channels. Make sure to include evidence from the data found while figuring out the CLV and CPA. The total budget for the marketing mix is $660m, and there is a cap for spending more than $300m on one channel.