Network administrator and security implementations and automobile manufacturing company utilizes and information system allows customers to design and customize their cars customers first log into the company website and create a dream car project they can then customize the car by choosing the engine trim paint colors and other options the car specifications are forwarded to the sales representative he contacts the customer to finalize the purchase order begin shortly after the contract is finalized and the car is usually delivered within a few weeks which type of computer based information system provides a competitive advantage based on this scenario?

a management information system that enhances the customer experience

decision support system DSS improves decision making

information system helps increase market share

transaction process system that promotes product differentiation