Neuromarketing is an emerging field that combines the principles of neuroscience with marketing to understand consumer behavior. Neuromarketing techniques are
being increasingly adopted by businesses to gain insights into consumer preferences and improve their marketing strategies. However, there is a lack of research on college students ' attitudes and awareness towards neuromarketing.
This marketing research assignment aims to fill this gap by exploring college students ' attitudes and awareness toward neuromarketing.
Objective:
The main objective of this research is to understand college students' attitudes and awareness towards neuromarketing. Specifically, the research aims to:
 Explore the level of awareness of college students towards neuromarketing.
 Identify the factors that influence college students' attitudes toward neuromarketing.
 Understand how college students perceive the use of neuromarketing techniques in marketing campaigns.
 Assess the potential of neuromarketing in shaping college students &# 39; buying behavior.

what types of questions can be asked for focus groups for neuromarketing?

What assumptions can you make about this group being researched, regarding their ages, interests, and demographics?

What types of conclusions can you assume would be found in your research?