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Neuron Mobility, considering expansion ( establishing an escooter and e - bike hire service ) into either Indonesia or Japan 1 . Based on their

Neuron Mobility, considering expansion (establishing an escooter and e-bike hire service) into either Indonesia or Japan1. Based on their respective levels of international competitiveness in
your client's industry, which of the two countries would be most
advantageous for the firm's international expansion? Justify your
answer using relevant theory, models or concepts.
13
2. Based on the competitive pressures that your client is likely to face
in its expansion, which strategy would be most appropriate for
expansion into your chosen target market (country)? Justify your
answer using relevant theory, models or concepts.
3. Is establishing a wholly-owned subsidiary through FDI an
appropriate way for your client to enter the chosen target market
(country)? If not, what alternate entry mode is best, and why?
Justify your answer using relevant theory, models or concepts.
To assist your client's internationalisation, you are required to prepare a
report that addresses these three issues as part of your
recommendations.

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