New car price: HK $ 209,300

Cylinder capacity: 1,496cc

License fee * (per year): HK $ 3,929

Number of seats (with driver): 5

Horsepower (PS / rpm) 109 / 6,000

Torque (Nm / rpm) 136 / 4,400

Officially announced fuel consumption: 23.4km / L

Average fuel cost: $ 0.63 / km (based on $ 14.79 / L regular customer gasoline discount)

You are planning to buy a new car.

a. Explain the cultural, social, personal and psychological

characteristics (if any) that affect your decision.

b. Define the type of buying decision behaviour when selecting

different brand.

c. Use at least ONE promotional material to discuss how marketer

response to this (these) consumer characteristic(s).