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New Product Analysis: We are surrounded by new products. Some of them are new to the world, some new to our country, some wacky and
New Product Analysis: We are surrounded by new products. Some of them are new to the world, some new to our country, some wacky and weirdand a very small number of them, truly great and exciting. Write an analysis about a product introduced recently. You can find many new products by conducting a simple internet search. In your analysis, include the following information.
- Explain what the product is (core, actual, and extended), what it does, who the target consumer is.
- Explain how the product is different or better than what it replaced or existing similar products.
- Discuss the key elements a marketing plan for the product should address
- Discuss two issues you see with the product being successful. What would stop it? (
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