NEW PRODUCT = APPLE WATCH SERIES 7

Current Marketing Situation - Watch assistant (Apple Watch Series 7) Using BASIC NEEDS segment from the Roy Morgan Value Segments in order to develop a Current marketing situation which will cover the following components: Choose a new product in the market (or develop your own) to be targeted to this group of consumers justifying the need of the product. The "newness" of a product should be viewed from the targeted Segment's perspective. Describe the target market and company's position in it, including information about the market, product, performance, competition and distribution. This section includes: . A market description, which defines the market and major segments, then reviews customers' needs and factors in the marketing environment that may affect customer purchasing. A product review, which shows sales, prices and gross margins of the major products in the product line A review of competition, which identifies the main competitors and assesses their market positions and strategies for product quality, pricing, distribution and promotion. A review of distribution, which evaluates recent sales trends and other developments in the major distribution channels. SEE ATTACHMENT FOR BASIC NEEDS - ROY MORGAN VALUERoy Morgan VA E S - Research- S E G MENTS Roy Morgan Values Segments BASIC NEEDS Basic Needs refers "A powerful marketing tool that helps to a pattern of classify your target market more accurately responses offered by and meaningfully." respondents who are focused on 'getting Why We Buy-The Segment Drivers by' on a day to day To make life simpler and meet basic need basis. They are often Rasic Needs To become more comfortable and avoid pain in their 'twilight To remain independent and stay healthy years', retired, pensioners and people A Fairer Deal To promote the security of family and friends To make work easier and get the job done To escape stress and avoid criticism on social security. To many, it appears as if they have given up on life, however this Segment is generally Thedinianuf To win respect, trust and care for family needs happy and content with what they have. They are Family Life To improve home life and look and foul well To keep grandkids happy and enjoy retirement not looking for more and enjoy watching the world go by while still feeling a part of it as it does. They Conventional To express love and affection to all family members To satisfy household needs and have good food have that sense of wisdom and happiness which Family Life To help their kids by safe, smart and successful comes with grey hair. This segment has a strong sense of community which often leads to involvement with Look at Me To enjoy life, have fun and avoid responsibility programs such as Safety House and Neighbourhood To be popular and be attractive to the opposite sex Watch, driven partly by their desire for order and security in their environment. In the Australian Something To make more money and get a bigger better dual To emulate calebrities and win respect from others context, they promote a strong Christian ethic as To win competitions and beat the average result basic values and are more likely to be regular church attendees. The Basic Needs Segment has To cut costs, save some money and food secure Conservatism To make sound investments and make good returns critical concerns about living in a more connected Discover your edge world, staying in touch with their families through email and mobile phones. Young To be excited and challenged and from to travel Optimises To build relationships and by fit and healthy To speed things up and stay up to date To be known as a source of power and authority To save time and be able to achieve results To be successful, attract praise and attention To be well educated and well informed Socialy Aware To set the trend and be intellectually astute To have the latest technology and systems To communicate better and be entertained For a detailed and comprehensive Profile visit www.RoyMorganOnlineStore.com Roy Morgan The typical two dimensiond representation of the Roy Morgan Walars Separat OnlineStore.com is the Values Cram. "Devised by Michael Levine of Roy Morgan Bricuch and Colin Benja 401 Collins Street, Melbourne, VIC, 3000