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New product introduction- Breakeven, impact on profitability An engineering company presently sells 150 'Premium' quality equipments per annum. The company is thinking of introducing a

New product introduction- Breakeven, impact on profitability
An engineering company presently sells 150 'Premium' quality equipments per annum.
The company is thinking of introducing a low cost 'Economy' equipment. The relevant figures are-
Actual for 'Premium' Estimates for 'Economy'
Sale price Rs 2 lakh per equipment Rs 50,000 per equipment
Variable costs Rs 1.20 lakh per equipment Rs.22,000 per equipment
Fixed Cost Rs 24 lakhs Rs 11.20 lakhs
The sale of 'Premium' falls at the rate of 1 unit for every 10 units of 'Economy'.
Calculate breakeven point for 'Economy'

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