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New product introduction- Breakeven, impact on profitability An engineering company presently sells 150 'Premium' quality equipments per annum. The company is thinking of introducing a
New product introduction- Breakeven, impact on profitability | |||||||||||||
An engineering company presently sells 150 'Premium' quality equipments per annum. | |||||||||||||
The company is thinking of introducing a low cost 'Economy' equipment. The relevant figures are- | |||||||||||||
Actual for 'Premium' | Estimates for 'Economy' | ||||||||||||
Sale price | Rs 2 lakh per equipment | Rs 50,000 per equipment | |||||||||||
Variable costs | Rs 1.20 lakh per equipment | Rs.22,000 per equipment | |||||||||||
Fixed Cost | Rs 24 lakhs | Rs 11.20 lakhs | |||||||||||
The sale of 'Premium' falls at the rate of 1 unit for every 10 units of 'Economy'. | |||||||||||||
Calculate breakeven point for 'Economy' |
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