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New Tech management reviewed the model developed to assess the best approach for the marketing/R&D problem. (See text problem 19.17 which was assigned as a
New Tech management reviewed the model developed to assess the best approach for the marketing/R&D problem. (See text problem 19.17 which was assigned as a practice problem.) They have decided that the "high" value for Choice A should be 14. They also decided that they are more risk averse than the current model shows and ask that the weighting factors on the importance scores be changed to 50%/50%.
What are the new expected values for the PW? What are the revised risk values?
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