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New technology such as high definition and plasma television offers G.E. an opportunity to move into the small TV market which may support higher margins.
New technology such as high definition and plasma television offers G.E. an opportunity to move into the small TV market which may support higher margins. Given the following information, what is the approximate unit volume needed by G.E.to achieve a $1 million profit in this market? Past R&D costs $400,000, dealer promotion $250,000, packaging $6.50 per TV, material/labor $89.00 per TV, advertising $1.5 million, overhead $2 million, selling price to retailer $156.00 per TV.
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