Question
NEWCO has budgeted and actual operating data as follows: Budget Sales Units Contribution Margin per unit A. Product A 35,000 $420 B. Product B 45,000
NEWCO has budgeted and actual operating data as follows:
Budget Sales Units Contribution Margin per unit
A. Product A 35,000 $420
B. Product B 45,000 580
C. Product C 20,000 400
Expected total market share for budget data was 25% of entire market
Actual Sales % of total Contribution Margin per unit
A. Product A 30% $440
B. Product B 50 575
C. Product C 20 385
Actual total units sold by NEWCO: 112,500; actual total market size: 480,000
Determine the following contribution margin variances: Static Budget, Flexible Budget, Sales Volume, Sales Mix, Sales Quantity, Market Share, and Market Size. Be sure to indicate Favorable or Unfavorable.
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