Newfonia, Inc. faces three major competitors in the smart phone market: Oldphonia, Simphonia, and Colliefonia. It found that potential consumers placed the highest importance (importance 5) on reliability (measured by such things as freedom from operating system crashes and battery life), followed by compactness (importance 4) (weight/bulkiness), followed by flexibility (importance 3) (features, ease of use, and types of program modules available). The operating cost (importance - 2) was only occasionally noted as an important attribute in the surveys. Studies of their products, along with consumer panel ratings for the competitors are provided below. Complete the following: Using the information provided, complete a House of Quality. (Use the House of Quality template provided within this lesson) ployment plan for the new smartphone; i.e, on what attributes should the company focus its marketing efforts? Base your response on customer importance ratings and benchmarking the competition. Note: The "Customer Requirements" are provided in the consumer panel ratings Competitors' product information provides assistance in developing the "Functional Requirements" (or technical requirements) linked to customer requirements. Newfonia, Inc. section under attributes. Competitors' Product Information Operating Battery p- Cos Company Price Wt. (oz.) Size (In.) Features Program life Ihrs) Batt /Po 4.8 x 3.2 5.1 x 3.3 5.3 x 3.3 15 9 12 BranchOS 50 Hardmark 12 Easyware 25 High Low Modera high Oldphonia 575 Simphonia Colliefonia 195 450 4 7.5 8.8 Note: BranchOS@ is one of the most recognized operating software programs for smartphones. *New unproven software, unique to Simphonia **Well-received proprietary software, used on many smartphones for several years Consumer Panel Ratings Attribute Initial cost Oldphonia Simphonia Colliefonia Reliability Ease of use 4 Features 4 4 Operating cost 5 Weight Size 4 4 4