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New-product ideas have a process that is not always linear. Many firms use a(n) ________ process that recognizes the value of returning to an earlier

New-product ideas have a process that is not always linear. Many firms use a(n) ________ process that recognizes the value of returning to an earlier stage to make improvements before moving forward. Question content area bottom Part 1 A. opportunity space B. stage-gate process C. idea generation D. camping out E. spiral development

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