News America Marketing FSI, Inc. ("News") is one of two publishers of an advertising tool called a free-standing insert ("insert"). An insert is a multi-colored advertising booklet inserted into a Sunday newspaper that contains coupons promoting products like cereal and soft drinks sold by packaged goods companies. Although packaged goods companies advertise and promote their products with a variety of advertising tools, inserts are the primary tool that packaged goods companies use to distribute coupons nationally. The other major company that sells, publishes, and distributes inserts is Valassis Communications ("Valassis").

1. Discuss one reason why a consumer may fail to from 11

maximise their benefits when making a purchase.

2.What happens to the number of carpets bought as the

price increases?

3. What happens to the number of carpets bought when

the price is lowered?

4.What will the attendance be if Rs400 is charged to

attend a match?

5. What price must be charged to fill the stadium?

6.Calculate the percentage increase in predicted

advertising expenditure between 2014 and 2020.

7. Why are some businesses prepared to spend so heavily

on advertising?

8. How will the change in the size of the UAE's population

affect demand?

9. Al currently charges US$3 for his giant burgers. How

many burgers would he expect to sell at this price?

10. If Al wanted to sell 1400 burgers, what price would he

have to charge?