Next, explain your strategy for pricing your product in the area below. Include how the price of your product compares to that of similar products on the market, and why you believe your product will be more successful than the competition. For instance, if the price of a new recently-launched candy bar is lower than a competitor candy bar, will demand or quantity demanded change? Explain and use research to back up your choices.

Type your strategy below; you may leave all directions intact: