Next, let's pretend you are the community manager for Southwest Airlines. Your boss has told you she wants people having (positive) conversations about your brand on Twitter, preferably using the hashtag #southwestrapidrewards, and ideally talking about Southwest's great low rates to Florida.

• What would your strategy be to increase the (positive) conversations about your brand, using your hashtag, and talking about the company's great low rates to Florida?
• Discuss how you would operationalize your strategy. List and explain the different tactics you would use.