As product and corporate branding efforts increase, arguably advertising will have to be increased in volume and
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As product and corporate branding efforts increase, arguably advertising will have to be increased in volume and impact to promote and protect brands against more competition in the minds of consumers and buyers.
How will this affect media-selection judgements?
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Related Book For
Marketing Communication A Critical Introduction
ISBN: 9780415230407
1st Edition
Authors: Richard Varey
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