New media generally do not replace old media, they simply offer another option. What implications does this

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‘New media generally do not replace “old” media, they simply offer another option.’ What implications does this have for marketing communication managers?

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Marketing Communication A Critical Introduction

ISBN: 9780415230407

1st Edition

Authors: Richard Varey

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Question Posted: Sep 21, 2024 09:02 AM

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New media generally do not replace old media, they simply offer another option. What implications does this have for marketing communication managers?
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New media generally do not replace old media, they simply offer another option. What implications does this

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Marketing Communication A Critical Introduction

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