NextWave Video created a new high-definition projector. It creates an advertising campaign highlighting the improved clarity and brightness offered by the projector. Prior to starting the campaign, it shows the commercials to a test audience and monitors their brainwaves to verify a positive response. This can be best described as. a form of data. Multiple Choice user-to-user testing: sociocultural concept testing, secondary test marketing; psychographic neuromarketing: psychographic neuromarketing, primary