Nexus 6P, a smartphone offered by Google and Motorola allows customers to visit its website and design the colour scheme, case, and engravings according to their personal desires. This website would particularly appeal to people who want a unique product that separates them from their peers and makes them stand out in the crowd. This would be descriptive of which type of market segmentation variable? Select one: a usage b. psychographic O c. socioeconomic O d. demographic