Nicky's account manager asked her to include minimal or no text overlay in the image assets she's using in a Google App campaign. Why is that? Google Ads policies don't allow more than 25% overlay text on an image asset. Large-scale or very long text in image assets can detract from the viewer's visual experience of an ad. Image assets tend to load slower on mobile devices when there's text overlay. Image assets with text overlay can only be shown on some Google inventory