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Nielsen Ltd has two divisions with the following information: Division A Division B $ $ Profit 90,000 10,000 Capital Employed 300,000 100,000 ROI 30% 10%

Nielsen Ltd has two divisions with the following information:

Division A

Division B

$

$

Profit

90,000

10,000

Capital Employed

300,000

100,000

ROI

30%

10%

Division A has been offered a project costing $100,000 and giving annual

returns of $20,000. Division B has been offered a project costing

$100,000 and giving annual returns of $12,000. The companys cost of

capital is 15%. Divisional performance is judged on ROI and the ROI related

bonus is sufficiently high to influence the managers behaviour.

Required:

(a) What decisions will be made by management if they act in the best

interests of their division (and in the best interests of their bonus)?

(3 marks)

(b) What should the managers do if they act in the best interests of the

company as a whole?

(2 marks)

Total (5 marks pro-rated as per course guide)

Note the following:

In part (a), 1 mark is for the calculation and 2 marks for discussion.

In part (b), 2 marks are for discussion.

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