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Nielsen's RADAR Multiple Choice cannot be used to estimate the audience for commercials on various programs. is sponsored by nine of the largest advertisers in

Nielsen's RADAR

Multiple Choice

  • cannot be used to estimate the audience for commercials on various programs.
  • is sponsored by nine of the largest advertisers in the nation.
  • primarily measures TV viewership for local TV stations.
  • is based on information collected by means of diary interviews.
  • collects information and issues a new report every month.

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