Nike 2. External analysis: What are the current external environment factors that may impact the industry or the firm? How attractive is the industry in which the firm is competing? How important are the broad environmental trends (and what are they)? What does a 5-forces analysis look like? What is the strategic group? How does the industry compare with the economic average? How does the company compare with the industry average? a. Environmental Analysis: Conduct a PESTEL analysis of the firm. What is the impact on the firm? b. External Analysis: Conduct a 5 forces analysis of the industry