Nike and Intangibles Here is one of the notes describing Nike's intangible assets and goodwill from Nike's 202210k : NOTE 4 - IDENTIFIABLE INTANGIBLE ASSETS AND GOODWILL Identifiable intangible assets, net consist of indefinite-lived trademarks, acquired trademarks and other intangible assets. The following table summarizes the Company's Identifiable intangible assets, net balances: Goodwill was $284 million and $242 million as of May 31, 2022 and 2021, respectively, and there were no accumulated impairment losses as of May 31, 2022 and 2021. Additionally, the impact to Goodwill during fiscal 2022 and 2021 as a result of acquisitions and divestitures was not material. Now please watch the following TED talk from Tricia Wang: Link Questions for this week: - Think about what Nike's most valuable intangible asset is (in your opinion). Then compare it to what Nike reports its intangible assets are. What do you observe? - Do you think both big and thick data could be used to report on the intangible asset that you chose? Why or why not