Question
Nike Company Customer Decision-Making Profile Identifying the Customer and Problem Describe a primary decision maker in your target segment: who they are, what they like,
Customer Decision-Making Profile
Identifying the Customer and Problem
Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.
Factors Influencing Customer Decisions
Provide a detailed profile of your target segment using at least three (3) of the following categories:
Geographic characteristics: e.g., location, region, population size or climate.
Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
Situational characteristics: e.g., buying situation, level of involvement, market offerings, the frequency of use, brand loyalty.
B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity
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