Nike company

Marketing Mix (4Ps)

Product Strategy

Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market's needs? Be sure to consider:

What level of quality and consistency does the offering have?

How many features does it have and can they be removed or added?

How well does your product or service deliver what the customer values? How can it improve?

What improvements would help your offering compete more effectively?

Pricing Strategy

How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendationsabout pricing going forward based on the following

How sensitive are your customers to changes in price?

What revenue do you need to break even and achieve profitability?

What does the price say about your product in terms of value, quality, prestige etc

Place: Distribution Strategy

What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:

What are The best distribution channels and methods for you to use, and why?

Will you have a retail outlet and if so, where will it be located?in what geographic area will your product will be avaiable?