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Nike company. Sources are needed. 1.0 Company and Brand Background ( /10 marks) A. Brand History & Current Situation Maximum Length: 2- 4 Pages 1.5

Nike company. Sources are needed.

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1.0 Company and Brand Background ( /10 marks) A. Brand History & Current Situation Maximum Length: 2- 4 Pages 1.5 inch spacing Research the specific brand you are . 1-inch margins, 12-point font. Use subtitles and include the numbering working on and include: provided (ex. Part A (!) ) i. A short history of the company and the . You must include in-text citations and a References page at the end of brand the report, using APA style. ii. The current situation of the company . Include graphs and or charts (OPTIONAL) properly cited at the end of the write and brand (current successes, failures, up in an Appendix, properly labeled. opportunities, expansions, consumer . PART 1.0 (A) must make reference to at least 3 different secondary research perceptions or whatever is relevant to sources (at least 2 of these must come from the CENTENNIAL library your brand). databases (ex. EBSCO etc). iii. A comparison of the brand/company . Your sources must be as up-to date as possible (they should be from within the past with at least 2-3 competitors 12 -16 months, but I will accept those within 2 years)

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