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Nike did not respond convincingly to Jeff Ballinger's criticism, which caused a continuing question and loss in the future years. They avoided answering questions about

Nike did not respond convincingly to Jeff Ballinger's criticism, which caused a continuing question and loss in the future years. They avoided answering questions about wages. Their further actions on the Ernst & Young audit showed a lack of objectivity. They lost the opportunity to apologize during the Gifford scandal, AIP, Doonesbury, and Andrew Young's factual inaccuracies and deception in his report. All these mistakes sharpened the criticism and questioning from society and caused protests. 

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