Nike: Find Your Greatness

Here is the video link: https://youtu.be/WYP9AGtLvRg

According to the video above, answer the following questions in detail.

• Provide an introduction on the ad and show it in class. State the brand, some background on the product/service/idea it is promoting and when the Ad ran.

• Issue or Opportunity: Explain what you think was the Issue or Opportunity that was the reason this ad was created. Your answer should be based on your analysis of the external and internal environments and what was going on that led to this ad. Articulate in describing how your analysis linked to the issue/opportunity for the brand. i.e Political situation, Competitive pressure etc. This question links to content you have been taught in chapter 1 of our textbook.
• Marketing Communication objective(s) - What is the main message that this ad/campaign aims to achieve? Be specific. Category need? Brand awareness? Brand Attitude? Brand Purchase Intention? (Be sure to clearly explain and refer to the examples from chapter 5 of our textbook. Explain and rationalize why this appropriate. Remember not to focus on marketing or behavioral objectives, rather the communication (the message focus) in your analysis.