Nike has a variable cost of $25 for its women's running shoes and sells the shoes to the broker for $50, who sells them to the retailer for $75, who sells them to the consumer for $99.99. What is the percentage margin to the retailer? Please round to the nearest percent.

A.25%.

B.50%.

C.33%.

D.17%.

Which of the following choices is NOT one of the reasons cost-plus pricing is so popular?

A.It is easy to justify to various stakeholders.

B.It simplifies an otherwise complex pricing process.

C.It captures the full price that customers might be willing to pay for a product.

D. It is easy to measure or estimate.