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Nike is evaluating the costs of launching a new line of athletic footwear. The fixed production costs are $15,000,000, and the variable costs are $20
Nike is evaluating the costs of launching a new line of athletic footwear. The fixed production costs are $15,000,000, and the variable costs are $20 per pair. Nike expects to produce 1,000,000 pairs in the first year. Additionally, R&D costs for the new line are $5,000,000.
Requirements:
- Calculate the total costs for the first year, including R&D.
- Determine the cost per pair.
- Analyze the impact of producing an additional 200,000 pairs on total and per-pair costs.
- Discuss the significance of managing R&D costs in new product development.
- Recommend strategies for cost control in production and R&D.
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