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Nike: Is It an Unassailable Powerhouse Brand? (Hartley 362) Hartley, Robert F., Cindy Claycomb. Marketing Mistakes and Successes, 12th Edition. Wiley, 2013-09-30. VitalBook file. The

Nike: Is It an Unassailable Powerhouse Brand? (Hartley 362) Hartley, Robert F., Cindy Claycomb. Marketing Mistakes and Successes, 12th Edition. Wiley, 2013-09-30. VitalBook file. The citation provided is a guideline. Check each citation for accuracy before use.

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