Nike Marketing Strategy to China

b) Promotion

• In order to promote your products and your company you must consider a number of major issues:
• Be sure to include a discussion how you will tailor your promotions to the new country. Keep in mind culture, customs, traditions and the demographics of the people in the new country.
• Describe the types of promotions (advertising, personal selling, social media, point-of-sale promotions, direct mail, etc.) and the types of media (radio, television, print, YouTube, Twitter, etc.) to be used and WHY/HOW these are suited to the local culture and the target market.

• c) Price
• A number of issues are important in pricing products for overseas markets:
• How will product price be determined? Explain your rationale.
• How does the price level compared to competitors (is it higher, lower, similar or something else?

Are you using price skimming, penetration pricing or market pricing? Explain