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Nike Marketing Strategy to China d)Place (Distribution) Focus on the following for Place (Distribution) Strategy: What channels will be used (ex. Opening your own retail
Nike Marketing Strategy to China
- d)Place (Distribution)
Focus on the following for Place (Distribution) Strategy:
- What channels will be used (ex. Opening your own retail store (where, why), selling through other retailers, Online, or a combination of channels (called multi-channel strategy)
- Will be drive throughs?
- Is there anything significant or different that you will have to do with store or restaurant layout to adapt ot your new market?
- Be sure to explain your rationale and support your reasoning with facts/data from your research and from the course textbook.
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