Nike Marketing Strategy to China

• d)Place (Distribution)

Focus on the following for Place (Distribution) Strategy:

• What channels will be used (ex. Opening your own retail store (where, why), selling through other retailers, Online, or a combination of channels (called multi-channel strategy)
• Will be drive throughs?
• Is there anything significant or different that you will have to do with store or restaurant layout to adapt ot your new market?
• Be sure to explain your rationale and support your reasoning with facts/data from your research and from the course textbook.